Top 10 SEO Tips For 2012 And Beyond
1. An Introduction to SEO
If you are not so familiar about what SEO is then you have come to the right place because you will find the basic information regarding an introduction to SEO here. Probably most of us still do not know what the true meaning of “SEO” is, what are the benefits of SEO and what we aim to SEO? SEO stands for “search engine optimization”, which means search engine optimization on a website, SEO is a series of processes carried out systematically aimed at improving the volume and quality of traffic through search engines to visit a particular website by utilizing the working mechanism or algorithm search engine. The goal of SEO is to place a website on the top position, or at least the first page of search results based on specific keywords being targeted. Therefore, the web site that occupies the top position in the search results will have a better chance to get visitors. In line with the growing use of the Internet as a business medium, the need for SEO is also increased.
Being in the top position of search results will increase the chances of a web-based marketing company for the getting new customers. This opportunity is used by a number of parties to offer search engine optimization services to companies that have a base business on the internet. First of all, SEO is Search Engine Optimization, which means to be optimized for search engine ranking. Even more accurately, SEO is a technique or process to improve performance in order to have high ranking in search engine results pages (SERP). Usually, Google is the most currently used search engine by all the people as the standard measurement to know the position of their websites. By running a good SEO strategy you can maximize the traffic to your website, whether it is a static website or a blog. Generally Internet users typically use search engines to find different kind of information that they are looking for.
Most people are only interested in the first 10 or 20 sites on page 1 and 2 of the SERP, with no desire to see hundreds, thousands, hundreds of thousands, or perhaps millions of sites on the next pages, which may be related to each other or have the same keyword. Well, for the owner of a website or a blog, traffic or the traffic of visitors coming is one of the crucial pillars. Their importance will also be higher if your website or blog will be used as a medium for doing business online. This is because traffic is prospective customers. The more traffic, then there is more chance for people to find and browse our website. So, if your blog appears on page 1 of the search engines with keywords that we seek, the more traffic that will come to our blog. This is how SEO was born. Search Engine Optimization later became a compulsory subject for webmasters and bloggers, of course.
At present, millions of websites in the internet world war to become number one in the eyes of search engines. Sure it is really hard to win this fight. Some webmasters or bloggers apply SEO techniques that are natural and legitimate in the eyes of search engines. The technique is commonly known as White Hat SEO. While other techniques is illegal in the eyes of search engines called Black Hat SEO. Black Hat SEO techniques are usually risky. In short, we must always learn a lot about SEO. SEO is something that must be studied continuously and applied to cater for new SEO techniques and algorithms in order to rank high in the world of the internet search engines. I hope from this brief introduction to SEO, you will know what SEO actually is.
2. Why SEO is important for any website
SEO is important for any websites and website owners and even for companies both small scale and large scale? SEO is one of the most important factors for a website, SEO is one of the techniques to bring visitors naturally without any advertising or pay per click. Visitors are a major component of success of a website and no visitors means the of value to a website would be reduced. If you do not know what SEO is then you should start reading this article from the start. Search Engine Optimization methodologies is one of the major ways of marketing on the internet today. SEO is the main way to get large scale targeted visitors to your website and is crucial to a successful website today. Because many businesses are turning to the Internet to sell their services and products, SEO is very important for them to market themselves properly on the World Wide Web. Let us investigate how SEO can be a turn key factor for marketing your website.
Why is SEO important for any websites nowadays? SEO is important because the competition is so extreme for internet based businesses. Many businesses believe that the presence on the Internet is good enough to get more customers. However, the reality is very different. Traditional marketing methods depend on the hard work of professional SEO champions in formulating strategies, they have a solid plan and know their target market. While the strategic bases of the traditional method which is similar to SEO, marketing mediums are very different. Prioritize SEO expertise to display the website with the desired keywords. The importance of SEO makes a lot of companies use SEO services to optimize their site with targeted keywords. SEO is important because it can replace the cost of the used pay per click companies, pay per click costs would be paid by companies that want to display their website according to the keywords they want.
Of course the cost is not small, especially targeted keywords filled with competitors, would not want the company to spend a high cost per click to be able to display their ads. When using SEO techniques, these companies do not have to worry about this. If they are successful for their targeted keywords then there is no longer as greater need to have a pay per click campaign and it will greatly reduce the cost of advertising. So it is very clear why SEO is important for any websites. You now should have a clear understanding why SEO is Important for Online Business, right? The answer is only one. Therefore, if your article or website based information can be well indexed in the search engines, it could be your business will grow exponentially. SEO or search engine optimization is one of the critical factors in implementing an online business. Along with the passing of Google updates, the SEO of a blog or website is more and more important especially if the source of your blog visitors mostly comes from search engines.
If it is so, your knowledge of a healthy SEO campaign is increasingly important. Many things need to be done in implementing the correct techniques for SEO campaign. SEO is mostly 2 parts of a whole
On Page SEO and Off Page SEO, where there are simple things that can be done by the author of a website or blog to maximize the article in the indexation by search engines. The better your understanding of SEO will certainly give a great opportunities for your online business to grow bigger.
You dont need to worry if you dont know much about SEO and you dont know anything about how to increase the traffic to your site. If you need a professional SEO service, then you can contact me. I will analyze your websites and do the SEO strategies for your business. Now you understand why SEO is important for any website, right?
3. Google updates and how it affects SEO
What do you know about Google updates and how it affects SEO? At the end of the month April 2012, Google made massive update to its search engine algorithm. As we all know Google is always updating algorithms every day, to make improvements to search results. Based on the information there are hundreds of improvements to the Google algorithm every year. Considering the variables used by Google to rank a website then you can imagine how complex the mathematical equations they it uses. Mathematical equations used by Google is the secret of the Google company. Currently only SEO activists who are able to make accurate predictions about the formula which is used by Google to do a filter on the search engine. The website with the highest rating will be displayed on the Google search results page according to criteria of the specified keyword.
There are some things Google algorithm updates that need to be observed in 2012:
1. Page layout algorithm, Google imposed variable composition assessment of websites, if a lot of ads on the top of the fold page, then it will have a negative effect on SEO optimization.
2. Content of the site should always updated and keep abreast of the latest trends of information
3. Duplicate content, the more detectable similar post in a blog/website, the more negative impact for SEO optimization.
Although the filter keyword stuffing and link existing schema on Google algorithm versions in the past, but this time it looks like Google is more stringent in selecting keywords, and website link schemes, link schemes include (internal links, outbound links, link density (link density), relevance of the link (link relevancy), link structure, the location of the link, link juice, link quality, quantity and variety of variables of other links. The fact is this new Google update will have big effects for SEO strategies.
Perhaps some of old SEO strategies cant be implemented anymore and some are still effective. So you should know which is the best ways to get a lot of traffic to your websites.
In the Google penguin update, there are some personal analysis that you may consider:
1. Possible positions effective link is a link inside the post body. Because of the relevancy aspect, structure and location of the link, the link representing the content of a website, link to form the stretcher is unique Link ID (not found on all pages of the blog). These links also have a great opportunity to be clicked by visitors.
2. Assessment keyword stuffing, Google panda algorithm in keyword stuffing seems the problem is resolved properly, it can be seen with the phenomenon deindex and most auto-generate content site is missing from the main Google SERP position. While the penguin Google update this time is keyword density and keyword relevance between a page and other pages within the same blog. some mathematical concepts that may be applied is the concept of a permutation, cyclic permutation, combination, keyword density, keyword divergence and convergence. Based on personal observations, the current service provider of several sites just applies the concept of keyword density in a linear calculation without considering the more complex issues. As a simple example:
Suppose that the service provider site will calculate keyword density evenly to the text in the blog title, blog description, navigation menus, posts, comments, sidebar and footer. All keywords are considered to have equal weight. While Google assessing weight is the highest keywords in the post title and post body of the site. Now you should have a clear impression and understanding of Google updates and how it effects SEO. Next we will see some SEO tips and tactics to solve these new Google algorithms.
Current SEO Tips And Tactics
So what are the current SEO tips and tactics which are suitable for today to be compliant with the new algorithms Google has introduced? Both Google algorithm Google Panda algorithm and Penguin sure there will always be changes and improvements as a commitment from the developers of Google to provide higher quality search results. From time to time, must be always updated with the latest, this update will become more and more stringent to capture websites in violation of the Google TOS, Google now sees these sites as spam websites. We blog so that we manage not to also fall into the pit created by Google Penguin, me and my friend all have to apply proper SEO techniques for dealing with these killer algorithms. Of the many references Ive read about Google Penguin and how to face it, there are some things that are a major concern in complying with the Google algorithm Penguin, including:
Focus on Content
Many SEO masters says content is king. Apparently the focus of the Google Penguin update, is to ensure that content remains the primary. If the Google Panda wants more original content that would be considered and implemented, in Google Penguin it seems content and information contained in such content will be the main judgment, more and more often if the content is not too much of an affiliate link and promotion Google is definitely going to like it.
Reduce the ads in the site
Just like you I am not too fond of blogs or websites that contain a lot of advertising, but it can be very profitable for website owners if the advertising is in the form of Google Adsense and other such advertising mediums, profit gained by Google will be doubled when the results of a search load a lot of blogs that put up advertising from Google Adsense. Beyond that Google wants developers and blog owners to not overly focus on the dollar. They must focus on quality content that is informative as well as satisfactory to the readers. So focus on content, still put your advertising on your website or blog just be very limited as too how much advertising your blog/site contains. Also put your advertising in the right place so as not to interfere with your visitors during a stopover on your blog/site.
Many of us assume all backlinks from different blogs that we have encountered are qualified to have those links on them, however Google Penguin algorithm is sifting through backlinks that we have got and it only counts the high quality backlinks and for websites which have unnatural backlinks the results can only be that they are kicked from the SERP. It is great homework for us about how to get quality backlinks for your blog .
Implementing White Hat SEO
For safer and preferred Google Penguin compliance we must apply the SEO friendly techniques as White hat SEO in general. If you can implement it properly then you will do well. Below are some additional SEO tips and tricks that you can do to beat the effects of Google Penguin.
Removal of links that have low quality
Fixing crawling errors
Link building more natural or naturally
Make anchor text variation
Do not make spam comments
Remove widget or plug-in that contains malware
Quality content will become more important
If your website has been affected by Google algorithm changes, you have to start making a strategy for recovery and SEO optimization. Punishment of Google can be a decline in visitors or traffic to your blog, even for people who use blogspot. Therefore you must fix it immediately. Do not let this algorithm make your website disappear from SERP or head down position in the results page. I hope these current SEO tips and tricks may be useful for you.
Why Social Media is now so important for SEO
Have you ever thought why social media is now so important for SEO? As we know that Search Engine Optimization (SEO) is the best way to increase the online visibility of the company or business in the Search Engines. It makes extensive use of popular search engines like Yahoo and Google for product marketing and traffic building. Social media on the other hand includes the latest technology delivered through the Internet to communicate with people all over the world. By using social media for SEO, you can easily reach out to millions of potential customers without having to wait for them to come to you. The trick is to put your business / brand name in the public eye with the right technique combining SEO with Social Media Marketing to receive the desired response from the audience.
Social Networking websites have gained immense popularity in recent years. Millions of Internet users accessing sites like Facebook, Orkut, MySpace, Twitter, etc., every day. By creating a business profile page on networking sites as you can instantly expose your brand to a global audience. Moreover, it is well known that Yahoo and Google search engine to obtain a data feed through the networking site. By utilizing a profile page on the social networking site to post blog content promotion, articles and videos you can easily improve your business web-page ranking on the internet. This space can then be used as a platform to communicate and gain valuable feedback from your customers, thus building a strong foundation for future business prospects.
One can also use important keywords in the content that is posted on various social networking sites to promote their business online visibility on the internet. Blogs, Articles and Web-posting brings important keywords immediately noticed and picked up by some search engines that are automatically displayed on the results page. It is equally effective for post-link sites, banner ads, pictures, and videos on your business profile page. Facebook and Twitter can be used either to increase the number of Fans & Followers. A high number of fan-following not only increases the credibility of your business, but also help further in building a profitable brand-name. Use Influential People of the Social Media world to represent our products & services. Active users with a large network can do wonders for the company to share a positive review / feedback about their products & services. Personality plays an important role in presenting your brand to potential customers in the best way. Each content or material published on Social Networking site has a shelf-life. This means that specific post or columns published on web pages lose their impact as time goes by. Recent research proves that the announcement Facebook gets almost as much as 50% of Likes and comments in the first hour, after which the response seems to lift but subsided after a day. This is the reason why that content marketing is believed to be one of the most important aspects of SEO.
Why images are important for SEO
Can you explain why images are important for SEO? Images are an important part of any web page and from the point of view of website designers are not extras but are items required for each site. Here, however, designers and search engines are in agreement due to the fact search engines look for any information attached to photos and pictures and can rank them accordingly.
Yes, it could be difficult to find the right balance between artistic design or performance and SEO friendly content because even the best site in cyberspace if it cannot be found by search engines, a compromise to the visual display cant be avoided.
With that said, the idea is not to skip any images at all. Of course, when this is not possible because the result will be bad. Rather the idea is that an image should be used for illustration and decoration, not for navigation or even worse – for displaying text (in a fancy font, for example). And most importantly – the attributes of the tag, always provide meaningful textual description of the image. The HTML specification does not require this, but the search engines. Also, it never hurts to give meaningful names to the image files themselves rather than their names image1.jpg, image2.jpg, imageN.jpg. Image is an important aspect of internet marketing but, is it helpful or actually harmful to your search engine optimization? Image optimization depends on how you choose and use them. Below is a proven practice that will improve your SEO and increase website traffic for your business. In image selection you have to know why you chose a particular image. Unless you sell photography, using drawing to clarify or enhance your message, in general, carried out using less rather than more images. Choose your images carefully. Images can reduce the speed of the download site or may increase the time it takes visitors to navigate your site.
Always include the Alt Text information. Writing alt text effectively ensures your web pages are accessible and give you more space for adding SEO text unencumbered by the search engines. Use alt text to describe the image that you used not incorporate concepts broader or keywords. Alt text specifically describes images. If your image is your product, specifically describing the product. Do not use a broad description. Alt text can be a tool that is difficult when you are using the image as a metaphor or a symbol for your business. For example, if you use your thumb pointing upwards to indicate success, you do not have to explain the image as a thumb-up, but the sentiment or mood you want to portray as success. Alt text helps SEO because it gives the words easier for search engines to judge from the pictures. Accurately describing your picture makes it easier for search engines to consider pictures in determining your SEO.
Add title tags for images. You can use it to drive traffic to another website or other pages of your site and they help search engines classify your image. If you use images from clothing, add text to improve SEO by inclusion of the image. Pictures of your clothes can also be used to direct consumers to a page that provides more information about the article of clothing. Do not use images to replace meaningful content. For the most part, the search engines focus on the non-image content to arrive at the rankings. Minimize overusing keywords or other content. Remember, the current frontier in search engine optimization is the weeding of duplicate content. Avoid duplication as its redundant when it comes to labeling images or add text in your title tags or alt text areas. Images are an important part of internet marketing but you do not want to hurt your search engine optimization efforts by using them inappropriately. Use the tips above to choose and tag your photos and images so that they benefit your business through improved SEO.
Why Video is now important for SEO
Do you want to know why video is now important for SEO? When it comes to the use of SEO, we have to be innovative because most successful sites already are as well. One way is through the use of video SEO but at present, there are only a handful of website owners who are using it. You can utilize your own video to increase the traffic of your websites. YouTube has become one of the most popular sites on the internet and people recognize that they spend hours on a video sharing site that has millions of viewers every day. The site is constantly evolving and people are now able to use YouTube marketing tips that work for their own benefit.
Many businesses are now able to use YouTube as their platform to reach out and find more potential customers. However, there are some tips that you can use to help you when trying your hand at using YouTube videos to help you with your SEO. Know Your Keywords. Most likely you have a great video but no one would ever find it if you have unrelated keywords. This means that you will need to do research and use keywords to optimize intelligently. You will only use these keywords and then create a title with the keyword . Simply put these keywords in the description box and the title plus also on the tags so you will be able to optimize for that keyword. Once people start looking for those keywords, they will then find your video which allows you to get more views.
Build backlinks to your videos page
It might sound strange to do link building for a page that is not on your website, but it really is necessary as it will help increase the PR (Page Rank) of your videos page, leaving a link to your website where the video is placed also increases your own sites PR but you cannot be penalized for it! You see Google is hardly likely to deindex it punish itself from bad links right? Makes sense doesnt it?
Content Is Crucial
Although some people will be able to find your video, it does not mean that they will be watching it or love it. You will need to ensure that the content of the video is good enough to actually have people to share it with others. It is certainly something that you should think about when you make a video and you need to understand how difficult it is to get someones attention. Focus on making the first 15 seconds are very attractive and then follow through with the whole video as well.
You Need To Have Fun
The last step is to simply not take it too seriously. Many online marketers will take too seriously the process of making a video. This means that there is a lot of online video which is just taken too seriously and that just creates bad videos and that is not great. The problem that many will be found by YouTube marketers is that they really work very hard on the video and then realize that no one has watched the video.
If you seriously can see YouTube videos to get attention on the internet, then you should know how to market your videos with these simple tips. The process of making a good video, sharing, and then marketing the video to the right person, it could take a while but it will be very helpful for your online business. Most small business owners know that YouTube videos can be very helpful and expand their online presence. Although this would certainly require a lot of effort on your part, it will be very useful when you begin to see your business get more attention.
Why backlinks are now no longer as important
With so many changes and development that Google did in its algorithm in order to provide the best search results and more relevant to rank a website in SERP, then there is a lot of speculation about how Google ranks a site lately. Examples of these speculations are that backlinks and PageRank are not important anymore, or speculation that the link is not an important factor but the On-Page SEO is now the most important factor. But is it all true? I think the answer is a credible explanation from Google employees themselves. Despite a wealth of experience that should be shared, but many are also too busy to make time for blogging. But one important thing after Google launched Penguin to filter blogs that are not significant to the content they are no longer important backlinks. Irrelevant backlink keywords even lower position in the search results.
Google still wants to maintain a reputation as the number one search engine in the world capable of providing precise information for users. Technically its algorithm is continuously refined to choose blogs approaching human capabilities. In principle, the Google algorithm designed to identify content that is written by a blogger. So, why not from now get used to being a blogger by writing original content, or at least unique? The mistake many internet marketers are relying on a variety of plugins to deal with the actual algorithm will periodically continue to change! It would be futile, because it will always mimic the behavior of Googlebot. Though Googlebot tries to have the ability to look as closely as possible like humans. I have spoken many times throughout this article about natural link building (natural link building is done by the sharing of content) where as unnatural link I havent spoken much about, unnatural link building is done by the use of software programs and bot programs (both are essentially the same). There are many types of software and even places you can go to have link building done for you, however many of these are a complete waste of time, these are a waste of time as Google with all its updates now disregards and even penalizes websites using this kind of link building strategy. The answer is pay someone to do the link building for and ensure they are doing it manually and that the links they are placing are on relevant websites/forums and blogs. Make sure the links are placed contextually with the anchor text as the keyword you want to rank for.
As Always fresh unique content is an important SEO factor
Do you believe that As Always fresh unique content is an important SEO factor? Have you ever heard of this quote? Content is the king but unique content is the real king. You who have run in Internet Marketing must have often heard the statement. Then you surely know that the quality of the articles in the blog, website or pdf e-book, is very important. So how an article can be said to be unique? A good article is an article unique quality, is attractive and informative, and is not plagiarizing someone elses article. A unique article does not mean having the latest news. You might discuss something that has been frequently discussed in the media or other blogs, but you should discuss it from different sides. Take up an idea never covered by blogs / other media, then develop creative ideas and modifications too. How important is it unique content? The answer is very important now more than ever!
There are reasons why unique content is important: Google does not like duplicate content. If you check the article directories, most of these article directories stipulate that you if post on their website should be your own article and has not been posted on other websites. Why? Google has recently made some changes to the way its search engine ranks the best websites. Now, the quality and originality of content is very important. Unique articles not only judged by the search engines, but also by your visitors. Make it a priority to provide your visitors with unique content that will interest them. Visitors will be drawn in by the unique content on your website and appreciate it. So what if your blog / website is using duplicate content?
If an article posted on two websites / blogs arent different and are the exact same article, I will assume this website will not provide value to the reader. Readers only need to read one website and ignore other websites. One of the reasons why unique articles are needed is that the search engines will not consider it an important website. This means that your website will never get page rank for reasons of originality. Your website will never get page rank, and the people who are looking for a keyword that is relevant to your website, will not be able to visit because they do not see your website in top search engine list. Why duplicate content will give a bad impression in the eyes of the reader?
When someone reads your website, they are looking for the original information. They want content that will increase their knowledge. This expectation will drop when your website is using duplicate content.
The effect is the reader will feel deja vu and this will form in their mind not to come back to your site. If many readers think this way, you will lose a potential client because you did not use a unique article for your blog.
If your not good at writing articles you can always outsource them or you can even do what is called content curation.
Content curation is the newest method of creating unique content
When curating content you are giving credit to the original author of the content but adding your own content to it. Google understands that constantly creating new articles is getting increasingly difficult since just about everything that could be written on certain topics may have already been written, so Google in its wisdom now allows for content curation to website owners can add their own spin related to someone elses article or content.
Conclusion and the future of SEO
People said that Search Engine Optimization (SEO) is increasingly hard to do because the search engines are constantly updating its search algorithm (as well as algorithms to prevent cheating). The point that the I am trying to say, is that we make the sites more search engine friendly by way of a normal and natural process. The purpose of the normal and natural process is the preparation of interesting and targeted content. If we make content that is true, then it would be updated however the algorithm will have no effect on us. So SEO in the future not just put a lot of backlinks to be pushed to the first page.
Creating a good Web design
Perhaps a good example is like a billboard in the street. Indirectly influential design because of the bounce rate is a benchmark for the search engines. If the design because it is so bad that it makes the reader leave, straight out, it will automatically reflect badly on the search engine rankings.
Writing has a function to communicate information to visitors. When you give more value to your visitors, then they will be happy to share your content with others thus creating natural backlinks. People share because the content is useful or interesting make sure it is!
It is time to use Social Media
Have a social media presence yet? I feel we are now supposed to have a social media presence more than ever. Its main purpose is to interact directly with customers or prospective customers. The customers generally expect the companies responding to what they put on the Internet. That is why Social SEO is not a technique to outsmart the search engines. But rather a way of digital marketing to attract people to visit your website. I think natural the and White Hat SEO way can survive a long time without being swayed by changes in search engine algorithms. What do you think?
My name is Richard Monssen.
I own a small website design company in South Australia called WildCat Hosting. I have been internet marketing and designing websites for small businesses for over 8 years. I have a number of my own websites including a personal website: Richard Monssen and like all Expert SEO consultants I am self taught through thousands of hours of research. Want to talk to me or get a website designed or some SEO done? You can call me on 0402 581 737
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